Income and My Art
As comes with a career in the creative media institute the question is always asked: How are you going to make money? In the animation industry jobs are growing, but at the moment it is still rare to get a career in the industry. With very little jobs in Australia it makes earning an income difficult for Animators, especially ones who are new to the industry. In most cases Animators will earn a secondary income through freelance work and commissions, all while working a primary job to sustain their lifestyle. Earning income through freelancing isn’t the most secure way of working, as you don’t have a confirmed amount of money coming in each week. At the moment the big bucks for animation are in indie teams, and the film industry.
One way to make money is through being an indie developer. This method of making an income is a lot less secure than the others, as you never really know if your project or idea will flourish in the market. By being an indie artist as a hobby/secondary job you will be able to see if you can live off your earnings, and then decide later on if it would be worth it. When it comes to indie its either make it or break it. A lot of the time huge success can come from being a small indie team. Looking at Minecraft for example. While Minecraft wasn’t related to animation, it deserves mentioning as it is one of the biggest indie successes of all time, with the developer Markus Pearson having a current net worth of $1.33 Billion dollars thanks to the game (“Forbes Welcome”, 2016). This kind of success however is 1 in a million, and if I was to want a more stable income, I would be looking towards the film industry.
Animation within the film industry is huge, as aspects of it are used in almost every film. CGI is used a lot in many films, and therefore the demand for 3D animators is fairly high. Being able to make a model that fits the requests of the film studio is crucial, and animating it to the style they request. For something continuous like Game of Thrones for example, this would be a good career and a stable source of income. In a battle scene there would be multiple horses and people that are all CGI (Video embedded below). Theres also the 3D animated films, a big one that has been released recently for example would be Finding Dory. These films are completely 3D animated, and therefore would require a huge team to produce. With many more of these films releasing many more people are needed to work on them, and thus more jobs in the industry.
Personally I will be trying to find an income through indie development. While working a primary job and animation as a secondary income/hobby I will be able to create art that I want to, and not something I dislike working on. Also on the off chance I get lucky and make it big as an indie developer I will be in a much better position.
Copyright and Contracts
Copyright and contracts are a very important part of the creative media industry, as a lot of the time artists can get confused and ripped off due to them. Because copyright is fairly complex it can cause problems and misunderstandings from both clients and artists. According to the oxford dictionary, copyright is “The exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material” (“copyright – definition of copyright in English from the Oxford dictionary”, 2016). Copyright serves to protect the art in which is created by the artist, or anything created by an individual. The complexity of it comes from the fact that a lot of people don’t understand what it actually protects and what it doesn’t.
The copyright law isn’t just one single rule, it is multiple rules. Depending on how art is created depends on what law will apply to you. For example, if you do freelance work for someone that has commissioned a piece of artwork from you, you have own the copyright to the artwork, while the person who bought the piece has the right to use it for what they commissioned it for. There are situations where the person who commissioned it will own the copyright to it, however it will always be your intellectual property. Those situations are just for commissioned work however. As an employee, your employer will often own the copyright to the work you have created. A way to manage your copyright is through the use of contracts. By letting your team know what they can and can’t do on your project you can easily manage your copyright and make sure nothing is done illegally.
Secret Interview Techniques
Interviewers want to know multiple thing when interviewing you, the main one being how you are going to benefit the company. At the interview stage the company might not know a lot about you yet, and at the same time might not care about you yet. This is why you have to make a big impression on them, so they want you as much as you want them. Having a good portfolio is one of they key ways to get a job in the creative industry. Unless you have proof of your skills in a good portfolio an interviewer won’t know if you can actually back up what you say. By keeping a portfolio up to date with your best work, you are able to show a potential employer that you have a passion for your art, and that you put a lot of effort into it. While a portfolio is one of the most important parts about getting a job in the creative media industry, you also need to know how to network and show initiative.
Networking could be considered on par with your portfolio, if not more important. As the saying goes, its not what you know but who you know, you often find that you can get many job opportunities, even if you aren’t completely qualified. There is also another version of that saying which some has come up with, which is “It’s not what you know, It’s who you know, and WHO KNOWS YOU!” (“whoever created the quote “it’s not what you know, but who you know” left out one key element.”, 2011). This is very relevant as in the creative media institute everyone knows each other, and therefore if a potential employer knows about you then you are already going to sound like the better option. Networking and showing initiative are very closely linked, however are slightly different.
Being able to show that you really want the job is a good start to earning brownie points at that interview. Being enthusiastic about getting hired and consistently pursuing a job in the industry shows that you have confidence and work ethic and are willing to do what it takes to get a job as an animator or other artist. When doing this however it is important that you do have a good portfolio, as you can show proof that you love the work in the industry.
Inclusive design is an important part of all projects, and should be taken into consideration more often than not. Not only does it help you by broadening your audience, it also helps those that are at a disadvantage. In the creative media industry it is not as important to have inclusive design as a fundamental aspect, as people can still get by without it. However for those that are at a disadvantage due to an issue of some sort, it would mean a lot to them if they are able to enjoy the same content that everyone else is able too. Some of the biggest disadvantages people have when it comes to consuming creative media is visual impairments and hearing.
Being visually impaired with something such as colour blindness can severely impact how you view art, and with it being such a common thing you would think more platforms would cater to it. A lot of games in the creative media industry do have a colour blind mode, which is awesome initiative from the companies who made them as it enables those with the defect to continue playing just like everyone else. Other companies however do not do this and therefore are not being inclusive, and more often then not ruling out the colour blind audience, which is one in every twelve males, roughly eight percent of men on the earth (“Colour Blindness”, 2016). Another creative media industry that consistently is inclusive is the film industry.
The film industry is always inclusive to their audiences, with almost all DVD releases having subtitles which help cater to those with hearing problems. There are also multiple translations where companies will subtitle the actions and vfx sounds of what is happening in the scene, not just the dialogue. This helps when there are audio cues that most people would be able to hear, but those with hearing impairment wouldn’t be able too.
Social Media and My Career
Social media and the creative media industry go hand in hand when it comes to promoting your work and art. Having a page which displays your art is a lot like having a good portfolio, but instead this portfolio is interactive. With a healthy fan base you are easily able to make a good name for yourself, as you have a healthy online presence. This also means that a potential employer has easy access to a part of you, being able to see how you act online. They can see how you treat others and their work and how you communicate with people, such as fans (if you have them). These are all very important aspects in the industry as it shows how you can work in a team.
With sites such as LinkedIn, which serve as a professional networking site, keeping yourself present on the online community is not that difficult. Posting your own work online is a good way to get attention, but at the same time sharing other peoples work will bring attention to you as well. The person will notice you have shared their work, and you can easily start up a conversation from there.
This site has detailed ways of getting the statistics of your reach and ways of marketing yourself on social media. Social media is a huge part of our modern day and age, and to not use it would be a huge waste of opportunity.
Image Sources (All Posts):
Header Image – Creative Wallpaper – Art Reflection